nolo cocktail co.
Copywriting - Editorial
Student Project
the challenge
Conceptualize a brand and develop a tone of voice, visual identity and strategic plan for introducing the product internally as well as to the customer.
the solution
NOLO Cocktail co. a brand that focuses on the visual and verbal tone being unapologetic, youthful, vibrant and fun!
the outcome
The design for NOLO Cocktail co. came from the idea that you don’t need to hide being sober from the world. The bright and playful aesthetic was chosen to help the NOLO brand stand out from the crowd.
there doesn’t need to be a conversation why we don’t drink because with NOLO cocktail co. no one cares!
NOLO Cocktail Co. is a female founded beverage company that creates and distributes non-alcoholic ready to drink cocktails in Toronto, Canada. Everything is made and sourced locally in an effort to help sustain our local Toronto economy. NOLO is a people first brand that prides itself in its authenticity and community.
Whether you're sober for a moment, a month or a lifetime you don't need to explain.
With NOLO no one will ask you why you're not drinking
they'll just ask if you're having another!
